Muse

Become an online coach. Build something that lasts.

Become an online coach.

Build something that lasts.

Help people grow and make money as a coach on your terms. Pick your clients, set your rates, and run a full coaching business inside one paid coaching platform built for mentors who want freedom not a boss.

Muse app - coach discovery, messaging, and progress tracking

How muse works for coaches

The friend who gives the best advice?
That's a job now.

If you're the one your friends call when life gets messy, the person who actually listens, the one with the perspective they didn't see coming, get paid for it. No application essay, no portfolio queue. Quick sign-up, then a call with our coach success team within 5 business days.

Apply Now

Grow your coaching practice, faster

Which of these sounds most like you?

1 / 11

The only paid coaching platform where you actually own our business.

Not a marketplace. Not a body shop taking 40%. This is the place to become an online coach with full control over offers, clients, schedule, and pricing.

Be your own boss

Zero quotas. No corporate scripts. No middle manager telling you who to coach. Set your offers, your rates, your boundaries, Muse handles everything else, so real online coaching jobs feel like freedom, not a shift.

Coach from anywhere

Couch in Lisbon. Studio in Brooklyn. Kitchen at 6am. Every session runs video-first or async, so the world is your office. Become an online coach without ever renting a room or commuting.

Set your own hours

Five hours a week or fifty, your call. Block off school runs, surf mornings, your kid's recital. Availability is a calendar you control, never a shift somebody else assigns to you.

Keep 90% of every dollar.

Flat membership pricing, no hidden cuts, no pay-to-rank list, no premium plan locked behind a contract. That's how you actually make money as a coach.

Choose your clients

Every booking arrives as a request with full context. See who's coming, why, and decide. Decline anyone, no explanation, zero penalty, zero hit to your visibility. Total client-side control.

Sell more than 1:1 sessions.

Group rooms, courses, pay-per-message threads, content libraries, profile audits. Your one coach profile becomes a real product catalog with recurring revenue, the smartest way to make money as a coach.

Real clients, not algorithm bait.

Every client fills a 9-question intake before landing on your profile. Zero $5-advice tire-kickers, zero content-farm grinders. Only buyers serious enough to fund proper online coaching jobs.

Flat fees. No surprises.

One flat membership covers scheduling, payments, video, hosting, taxes, the whole stack. No per-seat fees if your community hits 1,000 members. No marketplace cut sneaking in later when you scale.

Tools that actually do the job.

Booking, payments, reminders, video, async messaging, group rooms, course hosting, analytics, intakes, refunds. Built for coaches who want a paid coaching platform that just works, not duct tape.

The honest math, no hidden fees.

Slide the numbers. See your real monthly take-home after the platform fee, processing, and our flat 10% cut. That's it. Most full-time mentors who become an online coach here earn $5K to $15K monthly working 15 to 20 hours a week.

Numbers add up? Apply in 90 seconds.

Become a coach
12
$120
85
$29/mo

YOUR MONTHLY TAKE-HOME

$7,156/mo

After 10% Muse fee + 2.9% processing + $7.99/mo membership

What a Muse coaching day actually looks like.

Most full-time coaches on Muse work 4–6 client-facing hours a day, with the rest of their time spent on content, the community, and the things that actually compound, not admin.

The platform handles 90% of the operations layer. You handle the work that requires you to be human.

"I went from 30 admin emails a day to maybe two. The Calendly-Stripe-Zoom-Notion duct tape that ran my old practice is just gone."

MARCUS O., DATING COACH · 3 YRS ON MUSE

7:30

AM

Coffee + Community Check-In

Reply to 3 overnight posts in your Inner Circle. Drop a 90-second audio note answering Saturday's question.

9:00

AM

First Session

60-min video call with Lena, who you've been working with for 3 months. Notes auto-saved, summary generated for you to edit.

10:30

AM

Async Block

Reply to 4 pay-per-message threads ($15 each). Approve 2 booking requests for next week. Decline 1 that's not a fit.

12:00

PM

Lunch + Walk + Actual Life

Phone goes in a drawer. The platform keeps running. Clients can self-serve booking, members are still in the community.

2:00

PM

Two More Sessions

Back-to-back. Auto-rescheduled if a client no-shows. Session fees auto-collected the moment the call ends.

4:30

PM

Content + Boundary

Record a 12-min lesson for your "Hard Conversations" course. Phone-only, no editing required. Done by 5pm, that's it for client-facing work today.

Everything that's not the actual coaching.

Here's the unglamorous truth about running a coaching practice solo: half the work has nothing to do with helping anyone. We took that pile and ate it for you.

What Muse does

FOR YOU
  • Bookings, calendar holds, no-show fees
  • Payment processing + auto-payouts (weekly)
  • Refund handling + dispute resolution
  • Video call hosting + recording
  • Client intake forms + screening
  • Reminders, time-zone math, rescheduling
  • 1099 generation + tax-time exports
  • Marketing your profile to matched clients
  • Hosting your community + course content
  • BNPL / installment plans for clients

What you don't have to

Build
  • Squarespace site you'll redesign 3x
  • Calendly + Stripe + Zoom + Notion stack
  • A Discord or Mighty Networks community
  • An email-list onboarding sequence
  • A course platform (Teachable / Kajabi)
  • Late-pay collections or chargebacks
  • An LLC just to take payments cleanly
  • A "marketing funnel" you don't really want
  • Cold-DM outreach you hate doing
  • Spreadsheet that tracks who paid what

The questions we get most.

Everything to know before you hire a personal coach, organized into bits that matter.

No. We care more about your actual experience and outcomes than a credential. That said, if you have one (ICF, NBC-HWC, CPT, RD, etc.), it speeds up review. If your specialty requires a license to practice (e.g. licensed therapy or medical nutrition), we'll ask to verify it.
A 1099 independent contractor. Muse is your platform, not your employer. You set your rates, your hours, your offers. We issue you a 1099-NEC at year-end. You handle your own taxes (we make it as painless as we can, clean exports, CPA-friendly).
Yes. There's no exclusivity clause. Many of our coaches still see direct clients off-platform, run their own newsletter, do paid speaking, etc. Muse is a place to work; not a contract that owns your practice.
Median full-time Muse coach earns $7k–$12k/month. Top coaches clear $20k+/month between sessions, communities, and courses. Part-timers (5–10 hrs/wk) typically earn $1.5k–$3.5k. The earnings calculator above gives you a real-world estimate.
Clients fill out an intake (specialty, goals, vibe preferences) and we surface relevant coaches. They can browse the directory or take a "find me a coach" quiz. Your profile, reviews, and intro video do the conversion work. We don't sell leads.
No. Every booking is a request you approve or decline. You'll see who they are, what they're working on, and whether you're a fit. Declining doesn't ding your visibility. Most coaches accept ~80% of requests.
Your no-show policy is yours to set. The default is: full charge if cancelled within 12 hours, free reschedule before that. We collect automatically; you don't chase anyone for money.
Absolutely, and we encourage it. Send them your Muse profile link, they book and pay through us, you get the same operations layer for clients you already love. Many coaches use Muse just for this and don't bother with the public directory.
Cancel any time, no penalty. We give you a clean export of your client list, session history, and content. We're not in the business of holding your practice hostage.
No. Muse is human-coach-only. We use AI internally for matching and for admin help (transcripts, summaries, reminders), but every session is one human coach, one human client. Nothing about coaching can be replaced by a chatbot, and we're not trying.

Your practice. Your terms.

We spent two years asking coaches what's broken about working solo, then built the platform they asked for. Applications take ten minutes, see if you fit, and start coaching online today.